Grant Research & Writing
Developed and executed the UMSAEP Award-funded Business Coaching Program, creating the proposal, promotional materials, and application process. Supported program delivery in partnership with the UWC Small Business Clinic, managed operations, and authored the final report. The program facilitated practical skill-building in financial management, sales, and business development for student entrepreneurs, achieving strong participation and sustained engagement.
Research | Proposal | Operations
Content Curation & Scheduling
Professionally edited and produced a compelling book series video, showcasing the editor’s insights and highlighting the most impactful concepts on Academic Citizenship. Additionally, we set up the YouTube channel, designed custom video thumbnails, crafted engaging LinkedIn captions, and scheduled weekly video releases on YouTube with corresponding LinkedIn posts linking back to each video, ensuring consistent audience engagement and visibility.
Consistency | Visibility | Engagement
Content Curation & File Management
Redesigned and polished presentation slides for Kuba Technologies’ pitch competition, enhancing visual clarity, messaging, and overall impact. The updated deck streamlined content, improved flow, and ensured professional, audience-ready delivery, helping the team confidently communicate their value proposition.
Redesign | Clarity | Impact
Operations & Workflow Support
We crafted a compelling ad and built a streamlined application form to attract participants. We captured program insights in a polished preliminary report and formatted files for professional clarity. We developed engaging social media content to amplify the program director’s reach. Behind the scenes, we organized digital assets with intuitive structures, eliminating confusion and saving valuable time.
Streamlining | Engagement | Clarity
Social Media & Website Support
The SBC lacked its own online presence, relying on another unit to post content, which caused confusion and alienated parts of their target audience. I created social media pages on LinkedIn, TikTok, and Facebook, designed branded posts, captured event content, organised files in Google Workspace with clear workflows, updated website pages, set up a Linktree, and developed a Media SOP/Training Guide. I coordinated with stakeholders to ensure content aligned with SBC’s goals and included a sign-up link for their database and booking system for consultations. The SBC launched its digital presence, increased engagement, streamlined workflows, and reduced audience confusion.